Greatest Player Agent and Information Officer in Little League
I am the information officer for our Little League. This requires me to maintain constant contact with our membership. The best and most efficient way to achieve this is via mass blast emails. It is easy to just send out an email that says one thing or another, but creating a culture is more more important.
Every word that comes out of a board member’s mouth should be focused on creating and maintaining a positive culture for our children. One simply way I do this is always addressing our parents, coaches, and kids with enthusiasm and support. Based on the record number or registrations for our fall season, I would say our board is successful at this.
Creating a League culture is important. If you are always fighting and never happy, that becomes your league’s culture. But if you stay positive and understand that everyone is there for the kids, the entire culture of an organization can be changed.
My favorite way to do this is to always address the parents in my email blasts as “The Greatest Little League Parents on the Planet”, or something of the like. I address the coaches as “The Great Little League Coaching Staff Ever Assembled”. The other day I pointed out that we had “The Most Fantastic Team Parents on the Planet”. All this is simple and easy to do and it instills a sense of pride and accomplishment in your loyal and ever under appreciated volunteers.
Finally, I ended a letter I sent to the coaches with a definition of success for the season. I pointed out that a successful fall season is not measured with wins and loses, but by how much each player on your team improves. Fall is not about winning, fall is about preparing to win in the spring. I challenged them to take on this goal and own it. The response will be good I believe.
The greatest thing that came out of it for me personally? A reply from a friend of mine, another hard working volunteer, that said “To the greatest player agent and information officer in Little League. Awesome job!!”. I guess people are taking notice. I certainly notice a more positive vibe in our league, this minor investment will have a lifetime of benefits as we teach our children to remain positive, face every challenge head on, and failure only brings us one step closer to success.
How do you create a culture in your local league? What is the culture? Is it positive or negative?
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